How the model works
From central warehouse to your street corner — a hub-and-spoke network built for African cities, replicable from Lagos to Bangui to Antananarivo.
End-to-end logistics
Central city warehouse
Regional buying power, small-scale packaging, quality control — one per launch city.
District distribution
Trucks drive through, fill up, and roll out — wholesalers reach consumers directly.
E-commerce platform
Every truck is a pick-up point. Smart lockers. All entrepreneurs digitized.
Three truck sizes, one family
14′ Truck — juice, coffee, souq
Cabin · Prep · Cook · Storage · In/Out
16′ Truck — gebeta, quick meals
Cabin · Prep · Cook · Storage · In/Out
22′ Truck — fettan, full kitchen
Cabin · Prep · Cook · Storage · In/Out
Hub & spoke, city-wide
One HQ. Ten district depots. 180 street corners. 750 trucks — per launch city. Peel back each layer to see how supply reaches the sidewalk, from Lagos to Bangui to Antananarivo.
Flagship city hub
Central warehouse, fleet HQ, battery-swap station, driver academy and command center. Regional buying power in one roof — 75 staff.
Six brands, one network
Zoom into a single spoke — every neighborhood gets the full family of trucks.
hub
HQ
Coffee & pastry
LL Buna
A rolling coffee ceremony from the birthplace of coffee to the streets of every African capital. Espresso, macchiato, doppio, filter and buna — plus pastries baked fresh at the district depot.
City HQ · flagship hub, training & support (75)
District distribution hub · maintenance & prep (250)
Assigned corner · up to 5 trucks in close proximity (250)
Small business truck + 1 bike shop + 3 delivery bikes